The Ordinary: Rebrand
Kept Busy During Quarantine
Self-care & skincare became a trending priority during the COVID-19 Pandemic. The Ordinary is a growing skincare brand that is loved by millions. Our aim was to bring a fresh perspective while retaining the brand's affordable pricing and efficacy. After conducting research on successful brands, we identified the critical factor that set The Ordinary apart: affordability. Customers loved the brand's ability to deliver actual results without breaking the bank. However, we felt that the brand was missing an identity. To address this, we introduced color while still maintaining the brand's signature cleanness. Our design approach helped The Ordinary stand out in a crowded market while retaining its affordable and effective skincare offerings.
Art Director/Designer — Kendall Kriska & Copywriter/Strategist — Megan Franz
Serums
Skincare is the foundation of beauty. Serums tackle anti-aging, exfoliation, acne, dark spots, and texture. We wanted to create fresh and universal packaging that provides an exciting consumer experience for their daily routine. We want these products not only used on the skin but used as an accessory for your countertop. One of our main goals was to name the serums because we, the consumers, can identify the product.
Packaging
Playful and colorful packaging makes everything better. When someone purchases from The Ordinary, we want them to feel confident, sexy, and proud of their purchase.
Outdoor Visuals
Descriptive words like bathe, soak, and lather brings to life what these products do while simultaneously promoting inner and outer beauty. Highlighting confidence and that we ultimately want people to look and feel good in their own skin.
Designed a variety of magazine spreads to showcase a simple yet colorful collection of the products & packaging.
