Oregon21 Campaign:
Elevate Team USA
Disclaimer: This was all prior to COVID-19.
THE ASK: Bring awareness to Team USA Track & Field athletes before the upcoming 2021 World Athletic Championships in Eugene, Oregon.
THE CLIENT: Mixed Zone Media
THE TOOLS: Photoshop & InDesign
The Team
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Xavie Tow
Account Manager
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Ting Chen
Producer & Creative
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Kendall Kriska
Art Director & Designer
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Isabel Burton
Copywriter
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Bethany Cerdan
Media Planner
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Samantha Schultz
Strategist & Account Planner
Vision Board
Vision Board
I played around with fonts, designs, positioning, and colors that inspired the final product.
Visual Executions
Our eye-catching visuals — including the bold colors, active shots, and font types, captured the client’s bold vision of elevating Team USA athletes. Meant for multipurpose (digital, print OOH) and can stand alone.
Digital Playlist Covers
We created personalized playlists to reflect each athlete’s persona. It’s a chance for fans to understand the athletes on and off the field through music. Like the visual executions, these playlist covers are multipurpose and can stand alone.
Visuals X Social via Snapchat
We utilized Snapchat and QR codes to offer sports fans an interactive experience by providing personalized playlists and workouts for each athlete, easily accessible through a simple scan. These playlists are available on popular platforms such as Spotify and Apple Music and can be downloaded in just one step.
One-Track Mind: Inside USA T&F Podcast
‘Grit mentality’ is a running theme throughout our campaign. To further engrain this mantra, we created a podcast for fans to understand and connect with our athletes individually.
Street Decals
We created eye-catching outdoor visuals to develop social buzz acround our campaign.
Athlete Reactions
Below are direct messages from our featured athletes on Instagram and their response to the visuals.
The Full Campaign Book
